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Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124–1131. 
Resource type: Journal Article
BibTeX citation key: Tversky1974
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Categories: Cognitive Science, Complexity Science, Decision Theory, General
Subcategories: Decision making, Game theory, Human decisionmaking, Human learning
Creators: Kahneman, Tversky
Publisher:
Collection: Science
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Abstract
This article described three heuristics that are employed in making judgments under uncertainty: (i) representativeness, which is usually employed when people are asked to judge the probability that an object or event A belongs to class or process B; (ii) availability of instances or scenarios, which is often employed when people are asked to assess the frequency of a class or the plausibility of a particular development; and (iii) adjustment from an anchor, which is usually employed in numerical prediction when a relevant value is available. These heuristics are highly economical and usually effective, but they lead to systematic and predictable errors. A better understanding of these heuristics and of the biases to which they lead could improve judgments and decisions in situations of uncertainty.
  
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